The Florist Content Kit

Bloom & Post
365 Dashboard

365 done-for-you social media captions, 52 weekly email templates, seasonal posts and content strategy — built specifically for independent florists.

Open it. Click Copy. Paste. Post. That's the whole system.

Buy on Etsy — $47 USD

One-time · Lifetime updates

What's Inside

365+ pieces of content

30 social captions × 12 months

365 captions across 9 categories — Behind the Bouquet, Care Tips, Promos, Quotes, Engagement, Education, Story Posts, Weddings & Gratitude

6 Reel scripts

Shot-by-shot directions plus ready-to-copy captions

5 Carousel decks

Scripted slide by slide, with captions

8 Story templates

Polls, countdowns, Q&A boxes, day-in-the-life series

52 weekly email templates

One email for every week of the year — designed to nurture customers and keep your shop top of mind. Many florists customize these to their brand voice.

8 seasonal themes

Valentine's, Mother's Day, Prom & Graduation, Summer, Fall, Holidays, Spring Weddings & Spring

6 Pinterest pins

SEO-optimised text & hashtags

6 Google Business posts

Most florists skip this — it's free reach

6 pricing scripts

Conversations that protect your margins

30-day calendar

Plus 12 caption strategy tips

Who It's For

For the florist who dreads opening Instagram

For the shop owner who spends Sunday nights staring at a blank caption box wondering what to post tomorrow.

For the one who knows they need to show up online — they just don't have the words or the time to figure it out.

If you've ever thought "I should be posting more" — this is what you open instead.

Lifetime Updates

You buy once. The dashboard grows with you.

Your dashboard link is yours to keep forever. Every time we add new posts, seasonal content, or new sections, your link automatically updates — at no extra cost, ever.

FAQ

Questions, answered

Do I need any special software?+

No. Everything opens in a web browser. No apps, no accounts, no subscriptions.

Can I use this on my phone?+

Yes — the dashboard is fully mobile-friendly. Copy and paste directly from your phone.

Are these captions specific to florists?+

Yes. Every word is written for florists — the language, the seasons, the customer moments.

How many email templates are included?+

52 — one for every week of the year, designed to nurture your customers and keep your shop top-of-mind.

How do I receive my purchase?+

Instantly. You'll get a PDF by Etsy message and email right after checkout.